I spent my days working at StashAway specialized in product marketing and GTM strategy. Before that, I worked on partnerships and campaigns for companies like Carsome (integrated them into TNGD) and Shopee (managing their beverage category)
As a perpetual early bird, I'm always tinkering on new AI tools. Since teaching myself vibe coding, I've build this website and some side projects (Transcription agent is my proudest).
My latest project is operationalizing a research agent (still in progress) which helps you make sense of all the incredible data online.
Increase in USD Portfolio net deposits post-launch
Launched the USD Portfolio product with a full GTM strategy, aligning product positioning with customer education campaigns that drove a 164% surge in net deposits within the first quarter.
35% MoM
Growth in acquisition via Homepage Revamp
Redesigned the homepage acquisition funnel with data-driven messaging and A/B tested layouts, resulting in 35% month-over-month growth in new user sign-ups.
2X
Retention growth in new cohorts via value-based educational onboarding model
Built a behavioral education framework that doubled user retention from 15% to 31%, turning first-time depositors into long-term investors through targeted lifecycle campaigns.
Launched the USD Portfolio product with a full GTM strategy, aligning product positioning with customer education campaigns that drove a 164% surge in net deposits within the first quarter.
Redesigned the homepage acquisition funnel with data-driven messaging and A/B tested layouts, resulting in 35% month-over-month growth in new user sign-ups.
Built a behavioral education framework that doubled user retention from 15% to 31%, turning first-time depositors into long-term investors through targeted lifecycle campaigns.
+60% YoY
Seasonal CNY Revenue Growth via hyper localized content strategy
Managed diverse stakeholders (Country Managers, Design, Product) to deliver a localized yet consistent narrative and synchronizing promotional offers across digital and CRM channels that drove 60% YoY growth in client deposits.
15%
CAC Reduction via Brand Repositioning
Led a brand pivot to differentiate the product from emerging competitors by moving the value proposition away from generic pricing. Orchestrated a rollout that successfully established a unique "wealth impact" market position, driving higher user conversions and a 15% drop in CAC.
200%
MoM growth for Shopee Store via dynamic bundling
Developed a dynamic bundling strategy for the Shopee store, using real-time sales data to optimize product combinations and drive 200% month-over-month revenue growth.
Managed diverse stakeholders (Country Managers, Design, Product) to deliver a localized yet consistent narrative and synchronizing promotional offers across digital and CRM channels that drove 60% YoY growth in client deposits.
Led a brand pivot to differentiate the product from emerging competitors by moving the value proposition away from generic pricing. Orchestrated a rollout that successfully established a unique "wealth impact" market position, driving higher user conversions and a 15% drop in CAC.
Developed a dynamic bundling strategy for the Shopee store, using real-time sales data to optimize product combinations and drive 200% month-over-month revenue growth.
37%
Market reach expansion via Touch 'n Go integration
Negotiated and executed a strategic integration with Touch 'n Go's Super App ecosystem, expanding market reach by 37% through embedded financial services.
300%
MoM sales increase via bank partnership
Structured a co-marketing partnership with a major bank, creating exclusive product bundles that drove a 300% month-over-month increase in sales volume.
6 Months
Time to unit profitability for US Treasury product
Managed the full P&L for the US Treasury product launch, optimizing acquisition costs and pricing strategy to achieve unit profitability within just 6 months.
Negotiated and executed a strategic integration with Touch 'n Go's Super App ecosystem, expanding market reach by 37% through embedded financial services.
Structured a co-marketing partnership with a major bank, creating exclusive product bundles that drove a 300% month-over-month increase in sales volume.
Managed the full P&L for the US Treasury product launch, optimizing acquisition costs and pricing strategy to achieve unit profitability within just 6 months.
.jpg)
