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Hi, I'm Vian
Marketing Lead · SE Asia
Shipped results forAbout
Hi! Thank you for visiting my site. I'm Vian. :)
I spent my days working at StashAway specialized in product marketing, growth and campaign strategy. Anything from end-to-end ownership from marketing strategy, creative development and CRM lifecycle execution to performance reporting and agency coordination.
Before that, I worked on partnerships and campaigns for companies like Carsome (integrated them into TNGD) and Shopee (managing their beverage category).
As a perpetual early bird, I'm always tinkering on new AI tools. Since teaching myself vibe coding, I've built this website and some side projects (Transcription agent is my proudest).
My latest project is operationalizing a research agent (still in progress) which helps you make sense of all the incredible data online.
Work
Launched the USD Portfolio product with a full GTM strategy, aligning product positioning with customer education campaigns that drove a 164% surge in net deposits within the first quarter.
Redesigned the homepage acquisition funnel with data-driven messaging and A/B tested layouts, resulting in 35% month-over-month growth in new user sign-ups.
Built a behavioral education framework that doubled user retention from 15% to 31%, turning first-time depositors into long-term investors through targeted lifecycle campaigns.
